The U.S. Coast Guard is one of the five armed forces of the United States and the only military organization within the Department of Homeland Security. The service protects against hazards to people, maritime commerce, and the environment. It defends our maritime borders and saves those in peril. The Coast Guard responds quickly to disasters to restore the nation’s waterways. It helps sustain the Marine Transportation System, which carries 99 percent of U.S. imports and exports. When called upon, the Coast Guard defends the nation at home and abroad alongside the other armed forces.
The complexity of its missions – and the size of its areas of responsibility – require a Coast Guard with capable people, aircraft, cutters, and boats. The service is responsible for the safety and security of America’s inland waterways, ports, and harbors; more than 95,000 miles of U.S. coastlines; U.S. territorial seas; 3.4 million square miles of ocean defining our exclusive economic zones; and international waters or other maritime regions of importance to the United States.
Brief and Execution:
The U.S. Coast Guard required a publication to communicate its plans, programs, and budgetary needs. Coast Guard Outlook fulfilled its objectives through targeting decision-makers throughout the defense and maritime industries while also addressing policymakers on Capitol Hill on the current condition of the service – enabling them to make more informed judgments when decisions that profoundly effect the development of the Coast Guard need to be made.
Coast Guard Outlook began publication in 2002, becoming bi-annual in 2012 with frequency planned to increase to quarterly in 2014.