Faircount Media Group

Advertising Specifications

PUBLICATION AD SPECS:

The publication is produced using the Computer To Plate (CTP) process. All files must be CMYK and 300 dpi. PDF X1A formats are preferred, but ads produced in InDesign, Illustrator, and Photoshop are also acceptable. (If an InDesign file has transparencies, make a high-res press-ready PDF instead of an X1A to avoid flattening the file. Flattening might cause overprinting commands in the resulting file.)

ADS MUST BE SUPPLIED WITH THE FOLLOWING:

  • Trim size: 8.375” w x 10.875” h
  • Bleed: 1/4” MINIMUM to ALL edges (Bleed ads are optional. Bleed is already included in the bleed sizes above.)
  • Live/Type area: All non-bleed items should be 1/4” minimum from the TRIM edge.
  • Fonts: All fonts must be embedded, outlined, or supplied with the files. Post-script or Open Type fonts preferred.
  • Images: PSD, AI, TIF, or EPS; CMYK (or grayscale), 300 dpi resolution.
  • Crop marks: If crop and bleed marks are included in PDFs please offset them by a minimum of .26”

PROOFS:

We recommend supplying a color proof that accurately reproduces the color of the ad as it will be used for color matching on press.

All proofs must be representative of the ad supplied and should be a high-quality digital proof that meets SWOP standards. If copy changes are made, the proof should be marked “For Color Only.” Color correctness cannot be guaranteed if color proof is substandard, or no proof is provided.

PREFERRED PROOF FORMATS:

High Resolution Digital color proofs (eg: Xerox Fiery, Epson Stylus) Traditional color proofs (eg: Matchprint, Progressives, Tear Sheet)

DISCLAIMER:

The following disclaimer must be placed in all artwork when the name of the U.S. government or any of its agencies is invoked in the copy. Where possible, please identify the actual agency in the disclaimer.

“The [agency] did not select or approve this advertiser and does not endorse and is not responsible for the views or statements contained in this advertisement.”

WEBSITE AND ENEWSLETTER BANNER AD GUIDELINES

RUN-OF-SITE BANNER AD 300 X 250 PIXELS
  • File types
    • .gif (simple animations and transparency allowed)
    • .jpeg or .png image file
    • Maximum file size is 40k
  • URL link to the destination landing page
  • Dimensions: 300×250 pixels
IN-STORY BANNER AD 728 x 180 PIXELS
  • File types
    • .gif (simple animations and transparency allowed)
    • .jpeg or .png image file
    • Maximum file size is 40k
  • URL link to the destination landing page
  • Dimensions: 728×180 pixels
LEADERBOARD BANNER AD
  • File types
    • .gif (simple animations and transparency allowed)
    • .jpeg or .png image file
    • Maximum file size is 40k
  • URL link to the destination landing page
  • Dimensions: 728×90 pixels
NEWSLETTER BANNER AD
  • File types
    • .gif (simple animations and transparency allowed)
    • .jpeg or .png image file
    • Maximum file size is 40k
  • URL link to the destination landing page
  • Dimensions: 300×250, 728×180 pixels

NATIVE EDITORIAL CONTENT SUBMISSIONS GUIDELINES

GENERAL GUIDELINES:
  • Content must fit seamlessly with and be topically relevant to our existing content.
  • Must provide some level of benefit or clear value to DefenseMediaNetwork.com visitors
  • Final approval of sponsored editorial and video rests with DefenseMediaNetwork’s Editor in Chief.
  • Offensive, biased, political, lewd, or deceptive content will not be accepted.
  • Links will be provided, but not indexed.
EDITORIAL SUBMISSION:
  • AP Style (submitted via MS Word)
  • Text must be submitted in Microsoft Word Document (.doc) format.
  • Text must be between 1,200 and 2,400 words.
  • Provide a headline. Use something with strong reader draw and SEO.
  • Text must be edited and proofed. We will review and advise as to errors, if needed.
  • Please provide at least three (3) images in .jpg or .png format. Each image must submitted as a stand-alone file.
  • One image must be designated as your ‘featured’ image. This image must be at least 1400 pixels wide and have a resolution of 72 dpi. The other images, which will appear in line with your text, must be at least 1024 pixels wide or 1024 pixels tall, and have a resolution of at least 72 dpi.
  • Each image’s location in the story, should be marked up in your text file (.doc) and should include a caption and image source/credit.
  • If you have links or URLs that you would like to include in the article, please mark them up in your text file.
  • Your article will be shared via social media. Please include your Twitter and Facebook account names within your text file. Also, provide two relevant #hashtags to go along with your social media posts.
NATIVE CONTENT EXAMPLES:

SUBMITTING AD FILES

  • Please email your content as a zipped package to artwork@faircount.com
  • Include your organization’s name and “Creative Materials” in your email subject line.

Ads 5MB and under can be emailed to artwork@faircount.com. Files larger than 5MB can be uploaded to our FTP site using a web browser. Please send an email once the ad is finished uploading with file name, company name, and publication. http://artwork.faircount.com

No password or login needed.

Files can also be sent on a disk to:

Faircount Media Group
Attn: Art Department
450 Carillon Parkway, Suite 105
St. Petersburg, FL 33716
813-675-3800

Once the ad files are processed, a confirmation email will be sent.